
Reach thousands of German-speaking nature photographers with advertising that inspires.
run ads
sponsor photo competitions
reach target audience
Place your brand in the premium advertising environment of the digital media brands Naturfotografie Deutschland & Vogelfotografie Deutschland.
Published ads:
Advertising partner
Advertise through these media brands:
Naturfotografie Deutschland
Naturfotografie Deutschland is the community for everyone who loves great nature photography. Here we inspire and connect the German-speaking nature photography scene with content that fuels the passion for this multifaceted photographic discipline. A digital photo platform of the highest standard – and the perfect place to showcase your advertising.
Learn more about the community, target audience, statistics, and advertising opportunities in the media kit:
Vogelfotografie Deutschland
Because our birdlife is so diverse and there are countless talented German-speaking bird photographers, this subject deserves its own exclusive community. Especially relevant for companies targeting bird photography and observation, as well as bird feed and conservation.
Learn more about the community, target audience, statistics, and advertising opportunities in the media kit:
Advertising formats
book ads
From one-time story ads for your next discount campaign to monthly glossy advertisements: we develop tailor-made advertising campaigns based on your needs – from concept to publication across our channels.
An advertisement reaches on average:
Feed impressions
380
Likes
8k
2k
Story-Views
sponsor photo competitions
Our regular nature photography competitions are a highlight for the German-speaking nature photography scene. As a main sponsor, your brand will be in the spotlight and benefit from exclusive advertising advantages.
One competition on average:
Participating photographers
230
70k
Logo impressions for the sponsor brand
Statistics: as of 2025

Client Case: elles Wildvogelfutter
As a sponsor of competitions and giveaways, straight into the hearts of bird photographers
High-quality wild bird food produced in Münsterland: When the brand elles from Stroetmann Tiernahrung launched its Instagram account in autumn 2021 with refreshed packaging design and branding, the idea of an advertising partnership was born. The elles social media team produces informative and entertaining content all about feeding wild birds. As with any new Instagram account, it takes persistence, a good feel for the target audience, and relevant content to build a loyal and engaged following. This is where Vogelfotografie Deutschland can help. As a high-reach community for German-speaking bird photographers, we reach exactly the bird enthusiasts elles wants to connect with. To draw attention to the new account and strengthen the brand image, the premium advertising environment of Vogelfotografie Deutschland’s regular photo competitions is the perfect fit.
elles uses the regular giveaways on Vogelfotografie Deutschland to showcase its products to the community and build goodwill with potential customers. The marketing department of the Münsterland-based company designs the advertising slides itself, ensuring full control over the look of the ads.
As the exclusive main sponsor, the elles brand has since been closely associated with the best German bird photos awarded in the competitions. Thousands of bird photographers experience elles as a reliable supporter and enabler of this popular format. Since autumn 2021, elles has continuously been active as the main sponsor and, by spring 2025, has presented 15 competitions in a row. Through this long-term commitment, the bird food brand has demonstrably won the favor of bird photographers: providing prize money and hosting regular giveaways with attractive elles shopping vouchers is warmly welcomed by the community. The elles marketing team has understood that it pays off to take a generous step toward the desired target group in order to build long-term, trustworthy customer relationships.
A sponsorship year (2024) in numbers:
Competition and giveaway participants
2.065
Logo impressions for the sponsor’s brand
320.000
In 2024, elles sponsored four competitions and organized four giveaways.
Nicole S., Marketing elles Wildvogelfutter
“Sponsoring the competitions on Vogelfotografie Deutschland is an opportunity for us to honor the wonderful work of the photographers while at the same time expressing our deep love for nature, especially for birds and their diversity.
Through this collaboration, we feel connected to all those who value our fascinating wildlife. Together, we want to raise awareness for the protection and preservation of nature, because the photographers’ images hold not only beautiful memories but also stories that deserve to be told.
In addition, working with Vogelfotografie Deutschland is not only continuous, but also professional, reliable, friendly, and extremely well organized. It’s a real pleasure to have such a partner by our side. For us as a brand, it’s truly a jackpot. We hope to be part of many more competitions in the future.”
In five steps to your advertisement:
